H-E-B argued consumers understand Wal-Mart’s “unbeatable prices” advertisement to mean it has the lowest prices and argued that the disclaimer fails to reveal several significant limitations. What would you do with all that money? Save money. If you bought these kinds of groceries at Wal-Mart, you could save on average over $700 a year. In addition, H-E-B also challenged the claim “Let’s say you spend $100 a week at the supermarket on these kinds of items.
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See manager for restrictions.”) The claim was featured on in-store signs and in television, radio and print advertising. H-E-B had challenged Wal-Mart on a number of claims including its “Unbeatable Prices” advertisement (along with the disclosure: “We’ll match the price of any local competitor’s printed ad for an identical product. provided reasonable support for the company’s “Unbeatable Prices,” advertising claims, although it said the retailer modify the accompanying disclosure. NAD, the advertising industry’s self-regulatory forum, determined Wal-Mart Stores Inc.
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L.P., a competing food and drug retailers.
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Wal-Mart can say its prices are unbeatable, but its annual savings claim has got to go, or so said The National Advertising Division of the Council of Better Business Bureaus (NAD) when they were asked to review the ads by H-E-B Grocery Co.